Peter Crouch teams up with Three to provide free cab rides to football fans
Celebrating the return of Three UK's #TalkMoreThanFootball initiative in partnership with Samaritans and Chelsea FC.
#TalkMoreThanFootball is back for a third season! This year we've partnered with former England striker turned podcaster, Peter Crouch, who is encouraging football fans to open up about their mental health and check in on those around them.
In collaboration with Samaritans and Chelsea FC, Three has launched a fleet of taxis, driven by selected cabbies who have received specialist training from Samaritans to help get the nation talking more than football.
Our new research, revealed that two-thirds (64%) of football fans struggle with their mental health, with almost half (42%) turning to an unlikely source of support - taxi drivers. It also found that the anonymity of a taxi ride can help people open up, with two-in-five (40%) agreeing that it makes it easier to talk about personal issues, and half (50%) believing it’s easier to talk to someone they don’t know because they won’t be judged.
This trend is reinforced by 61% of football fans admitting they have wanted to talk about their mental health with their mates but have avoided it because of how it could be perceived negatively within football culture. One in two (52%) supporters admit that having quieter, more private spaces to chat away from distractions would make them feel more comfortable discussing mental health with their football mates.
On Thursday 3 April ahead of the Premier League clash between Chelsea vs Tottenham, our #TalkMoreThanFootball taxi fleet will offer free rides, providing a safe space for meaningful conversations. The taxis will be travelling from West Brompton Tube station to Stamford Bridge
Keep your eyes peeled on our social channels and across the media for more! You can also find out more about #TalkMoreThanFootball here.
